Well, it's a bit of a mix, really. I like how "Trojan" sounds like it's a strong warrior. A beautiful horse that you can't miss in battle. Then there's also "Trojan Horse", like the legend. And of course the brand. xD
Haha, I said it before but again, it's a well thought out name. It's a double entendre of sorts that also tests either brand recognition or how perverse a person is.
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