-They let you interact with new people, in ways other than just helping them do quests as crap -They provide a fun solution for "level 75 boredom" -It's fun to try and be the best
That's your opinion. You may think guilds are useless, but without them, myself, and probably a hundred others, wouldn't be playing Wynn until gavel. They give us something to be dedicated to, since Wynn becomes boring after one 75
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