can someone explain the differences between potions, scrolls, and food?

what's the difference between the basic crafted items? all I know is that they all heal, but the durations are different. and why does food heal the same amount as potions but last a lot longer? isn't a higher duration bad for healing?
and is the reason that scrolls heal less than potions and food because they affect everyone around you?

 

The basic differences are:
Scrolls: AoE (just as you said)
Potions: short duration (but stronger buffs iirc?)
Food: long duration (bad for healing, as you said, but if you actually do something with your food and add ingredients with buffs, they’ll last way longer than other consumables, which can be good)

 

they also take different ingredients to craft with

higher duration isnt bad for healing but generally strength and duration are inversely related because of how ingredients combine together